burger king
Done within MORE agency by Maria Borzilova as CD
In contrast to its counterparts in other countries, Burger King in Russia previously carried a reputation for being perceived as scandalous and lacking in creativity, often resorting to vulgar humor and receiving criticism for its perceived low product quality. However, within the span of just one year, our collaborative efforts facilitated a significant transformation. We assisted Burger King in repositioning itself as a brand characterized by creativity, bravery, and widespread adoration among consumers.
After rolling out a string of product launches infused with innovative strategic and creative approaches, we dropped the game-changing "Burger King is not the same" campaign. This bold message not only grabbed attention but also spotlighted the brand's revitalized identity, resonating with a fresh wave of brand enthusiasts.
Creating a product demo comes with its own set of hurdles. One of our standout accomplishments while collaborating with Burger King was taking our product showcase to a whole new level, fondly dubbed 'product porn' by those in the know. We brought in top-notch shooting expertise from premier Italian production studios and directors, setting a benchmark that left competitors scrambling to catch up.