Premium cars
Premium cars
BMW
6 Years of experience as the primary creative partner for the brand, hundreds of adaptations, product launches, and more importantly, locally produced content have contributed to making BMW the leading premium automobile brand in Russia.
Done within MORE agency by Maria Borzilova as CD
*About The Bolshoy with BMW
*THE OUTRAGEOUS. NEW BMW M4 & BMW S 1000R COMPETITION.
*THE DARK SIDE OF FORCES. BMW 7 CLACK ICE LIMITED EDITION
Mercedes-Benz
We had an honour two work with the two biggest car brands in the World: for almost 3 years social media and digital projects for Mercedes-Benz in Germany and worldwide have been under creative direction of our team. Collaborating closely with the brand, we've crafted abundant social media content, dynamic digital campaigns, and engaging activations.
From audience-directed races to eco-conscious product initiatives, our efforts aim to drive innovation and sustainability while captivating global audiences.
Mercedes Benz
Grow up
Mercedes Benz Grow up
In 2016, we launched a social media campaign to promote the Grow Up platform worldwide in the German market. The key element of our campaign was a web series consisting of 5 episodes. In each episode,
German influencers and celebrities shared their life experiences, discussing their childhood, stigmas,
and analysing how their views on the world have evolved as they grew up.
EQ
Mode
EQ Mode
An extension for Chrome browser that was created for EQ (electric car sub-brand of Mercedes-Benz)
Apps & Services
Apps & Services
Yandex Pro kazakhstan
Our latest campaign set out to show that Yandex Pro taxi drivers are no strangers to this concern. With a flexible schedule and adaptable working conditions, the platform empowers drivers to work on their own terms, staying true to what matters to them. To connect with our audience, we immersed ourselves in the content created by Kazakh taxi drivers — and it paid off. One word kept surfacing in their conversations: theme. In their context, theme means “my thing,” something personal, enjoyable.
Theme is what's fun. With this local insight, we built a recruitment campaign where taxi drivers became the heroes, sharing what makes driving their theme.
Yandex Pro
Yandex Pro, a taxi ordering and search platform, is initiating a broad-based campaign designed to positively transform the perception of the driver profession. We're tackling biases against taxi drivers head-on, taking a straightforward, human-centric approach. In our campaign, drivers aren't just seen as order fulfillers; they're portrayed as individuals with their own dreams and aspirations. They're not just characters in a story; they're real people—these are the stars of the Yandex Pro advertising campaign. What do people want most? Ultimately, it's respect (especially for themselves), income, and freedom.
Yandex Maps
360 Campaign for Yandex Maps that aimed to highlight the integration of Yandex.Navigator app features
into the Yandex.Maps upgraded app
Yota
Yota has a unique feature where users can customise and create their personalised data plan by using a calculator within the app. In 2020, we launched a campaign called "My Personal Plan," which features stories of different users and their use cases for data plans. We have named each of the plans in the honour of our characters: Valera, Pavlik, Serezha
In 2020 we had a chance to lead Google account in the agency Friends Moscow as a creative director. We were responsible for the brand campaign in Russia in one of the most challenging times: covid pandemic. We have managed to produce two campaigns during the year which were successfully launched on the Russian market.
Home
Home
ikea
3 years of successful partnership have been repeatedly awarded by European advertising festivals as D&AD,
Webby Awards, ADCE, EFFIE and become a benchmark on local market in terms of true human communication
and smart creative ideas.
Done within Instinct agency by Maria Borzilova as CD
pik
Working with PIK wasn't solely about creating ad campaigns; it also involved establishing an internal creative studio for the brand and spearheading the company's entire communication efforts. We were integral in crafting the marketing and brand strategies, as well as devising and implementing communication strategies over the course of a year. Additionally, we were responsible for orchestrating and executing numerous brand communication campaigns.
This campaign is a direct representation of the brand idea: everyone needs to feel good at home every day. We have captured the most simple and true moments of life of our residents and shared it with the audience in a different mediums: online video ads, outdoor prints, social media content.
PIK Standard comprises a set of quality standards integrated into every project undertaken by PIK. For instance, it is mandatory for each apartment block to feature its own small park in the yard and a playground. Additionally, all roads within the complex are designed without boundaries to ensure easy accessibility for trolleys and wheelchairs. In this campaign, we highlight our key product propositions by showcasing the lives of our residents.
In 2021, PIK launched a new apartment complex in Manila, Philippines, named One Sierra. Together with director Dima Maseykin, we created an architectural visualisation short film based on the simple visual idea:
the rising sun revealing all infrastructure and spaces of the apartment complex.
In 2021, PIK introduced a furniture collection that can be purchased with an apartment. The main advantage
is that all the sizes and proportions of the furniture have been specifically made for the apartment you bought.
PIK furniture. Designed for the apartment.
Sports Goods & Fashion
Sports Goods & Fashion
Rassvet
A cool cultural mashup went down when Rassvet Skateboards teamed up with the Pushkin Museum for an artistic capsule, and they launched it at the CDG Trading Museum in Paris. It caught the eyes of VOGUE, GQ, and Esquire.
Done within MORE agency by Maria Borzilova as CD
The collection was so popular that it sold out in just a week, and guess what!
Ivan Dorn & one of Kardashians were spotted wearing it. How cool is that?
Sportmaster
A giant sports brand is juggling a ton of products, each with its own game plan for different crowds and seasons. We were part of the squad making sure they're winning over hearts and minds their customers no maters if they into sport or not.
Done within MORE agency by Maria Borzilova as CD
Demix
Picture this: the amazing journey of this small brand that started out as just a private label for a big sports chain.
Fast forward, and now? They're this powerhouse, standing tall all on their own. It's like going from being a rookie
on the bench to being the MVP of the league!
Done within MORE agency by Maria Borzilova as CD
Termit
To really amp up that active sports brand vibe and make it a part of teenagers' everyday lives, we came up with some pretty cool stuff. First off, we kicked off this awesome annual snowboarding festival. Then, we rolled out some killer limited edition collections and to top it all off, we've been pumping out super fresh content, keeping everyone in the loop with what's hot right now.
food
food
Burger king
In just one year, Burger King pulled off a major makeover, shifting gears from a crass tone of voice to high-quality, clever brand communication.
Done within MORE agency by Maria Borzilova as CD
kids
kids
huggies
This project stands out as a prime example of collaboration within the communication industry.
Alongside Droga 5, Friends Moscow, and Huggies' internal marketing team, we orchestrated the launch
of Huggies' rebranding, a key player in the global diaper market. Our role primarily revolved around supporting
the launch in the Russian market. We provided guidance on navigating the intricacies of the market's cultural codes, adapting and refining the narrative to resonate more deeply with the Russian cultural landscape.
The advertisement debuted during the 2021 Super Bowl. It was an exceptional experience
characterized by outstanding teamwork!
FrutoNyanya
To really get what makes the kids' food category tick, we dove headfirst into hundreds of focus groups with moms.
We uncovered a whole new universe of insights into what parents want and how babies behave. All that legwork paid off big time, with some seriously impressive business results to show for it.
Done within MORE agency by Maria Borzilova as CD
retail
retail
Magnit
First up, we tackled a complete rebranding for the biggest food retailer in the country. After we went on to craft
a one-of-a-kind identity and tone of voice through a whole bunch of image and product campaigns.
Done within MORE agency by Maria Borzilova as CD
Utkonos
Done within MORE agency by Maria Borzilova as CD
Understanding local insights is absolutely crucial for a brand's acceptance in diverse markets. Case in point: we successfully introduced Moscow's brand to the discerning audience of Saint Petersburg.
citilink
We've been having a blast with these funny and smart storytelling gigs featuring a celebrity. It's like having a magic wand that makes everything super easy and adaptable.
Done within MORE agency by Maria Borzilova as CD