IKea
Done within Instinct agency by Maria Borzilova as CD
3 years of successful partnership have been repeatedly awarded by European advertising festivals as D&AD,
Webby Awards, ADCE, EFFIE and become a benchmark on local market in terms of true human communication
and smart creative ideas.
IKEA isn't just a favourite among customers—it's also a playground for creatives. We were lucky and savvy enough to snag a key role as IKEA's primary creative and strategic partner for several years running. During this time, we spearheaded some of the most memorable integrated campaigns, orchestrated unforgettable catalog launches, scooped up prestigious advertising awards, and crafted a unique brand voice that set the gold standard for many others to follow.
Each year brought forth a fresh promotional campaign targeting a different furniture segment, demanding a unique strategic approach and a grand creative concept that could adapt to diverse formats and offerings. Beyond the traditional media realm, each campaign was complemented by a special project, whether it be outdoor installations or digital experiences. Regardless of the platform, the hallmark of success was an exceptional creative approach that captured attention and engaged audiences.
As a result, we're thrilled to unveil a myriad of innovative projects, including a tangible book, a cinema showroom, and a digital tool empowering children to craft OOH. We've even gone a step further by showcasing televisions entirely produced by children. And that's just the beginning—there's so much more in store!